Our People


A senior figure and leading information architecture expert with wide and extensive business development experience across a wide portfolio of client, contracting and consultancy organisations, both in the UK and internationally. Robin has supported, managed and worked across a wide range of projects and full time roles in :- Design & Engineering, Government Publishing and Learning Content Management / Education Publishing.

Since inception Robin and his core associates team have steadily created significant consultative capability  at RWCS, the consequence is a whole range of noted and world class expert services  to clients such as  :  ADESOFT  France : Line Communications : ASPECT EUN : Steria : Gibson; DEST in Australia : Holdfast & Babcock : DFES : EU Commission : Taecanet.

Robin is seen as a acknowledged expert on Digital Identifier Policies and is closely linked with leading edge views on design information decision practice. He sat on the board at USEPLUS  a leading international standards coalition on Image Rights IP.

Robin originally founded RWCS Ltd., in 1995 establishing it as a leading practice with the goal to provide high level support and resources for the development of Digital Information Architectures. Since 1990 he has held a number of senior management positions : The Stationery Office , ITP Thomson Learning and Autodesk Inc where he focussed on solutions and technologies for what has become known as “ Information Architecture ”.


A proven self-starter, Andy has extensive experience of building, leading and collaborating in large and small teams, with members drawn from a wide range of disciplines and cultures. Andy is comfortable engaging with the uncertainty of change and the ambiguity of emergent requirements, and has been a senior SME in many multi-million pound IT system transformations.

With experience drawn from regulated industries including finance, aviation and pharmaceuticals, Andy has an understanding of Mission Critical and Safety Critical systems and understanding of good and best practices including TOGAF, MODAF, SDLC, COBIT. Likewise, Andy has extensive experience of systems test design and computer systems validation (CSV) methodologies and regulatory compliance frameworks such as PCI, GxP, Annex 11, and 21 CFR Part 11. Andy has a broad knowledge of systems and data security and privacy challenges and is familiar with project management approaches such as Agile, and methodologies including PRINCE2 and PMBOK.

With around 30 years’ experience of IT systems selection, implementation, operation, support and maintenance, Andy has contributed to methodologies that align application and infrastructure capabilities with organisational goals and functional requirements, such as the Application Value Management Framework.

Andy is an advocate of the Better for Less philosophy and clearly understands that data archival and other legacy system end-of-life issues must be actively addressed if benefits are to be realised. Andy is constantly updating is knowledge, most recently in the areas of Data Science and Machine Learning.


The chief architect of SDX ARCHITECTURE, and the technical leader at RWCS, Andy has 20 years experience in the design and implementation of corporate IT solutions; the last 10 years being focussed in the Information Security arena.An expert on the application of Digital Rights Management to real-world information security, Andy has presented papers to the W3C working group on Digital Rights Management, and is a sought-after speaker on Information Security issues.

Andy graduated with an honours degree in Civil Engineering from Newcastle University. He is a member of the British Computer Society; a Chartered Engineer and European Engineer (FEANI).


Daniel R. Rehak is responsible for technical leadership and strategy at the Learning Systems Architecture Lab USA,. His expertise is in software design and architecture; data management; Internet and Web-based systems; and education technologies, with special emphasis on emerging methods.

Dan has worked with government, academic and commercial partners, focusing on future directions and approaches to learning technologies, content, learning management, digital libraries and e-science. He has participated in the development of many of the current e-learning standards and specifications and has been an invited speaker addressing the future trends in learning technology standards and systems at numerous international events.

Dan is currently leading international activities coordinating the development of a range of IA inititives including CORDRA (Content Object Repository Discovery and Registration/Resolution Architecture), a model for learning content repository interoperability.


Dr. David Metcalf is a senior researcher at the University of Central Florida’s Institute for Simulation and Training. Dr. Metcalf explores leading edge innovations in learning. Specific areas of focus include: learning business strategy, performance measurement, operational excellence, outsourcing, blended learning, games/sims/virtual worlds and mobile learning.

Dr. Metcalf was formerly the Chief Learning Technologist at RWD Technologies. Dr. Metcalf joined RWD with the sale of his NASA Kennedy Space Center laboratory spin-off company- Merrimac. Prior to spin-off, he was the Lead Multimedia Designer at NASA KSC.

He is the author of several recent works including: Blended eLearning: Integrating Knowledge, Performance Support and Online Learning, “Operational Excellence” in Elliott Masie’s book, and mLearning: Mobile Learning and Performance

Dr. Metcalf holds a B.A. in Computer Graphics from the University of Texas, an M.S. in Computer-Based Learning and a Ph.D. in Information Systems from Nova Southeastern University and keeps current by continuing to hold appointments at several universities.

David is a frequent speaker at major learning and development conferences around the world. He is the co-author of the book titled: Blended eLearning: Integrating Knowledge, Performance Support and Online Learning and recently participated as chapter author on “Operational Excellence Through Blended eLearning” for Elliott Masie’s upcoming book- Rants, Raves and Reflections in Learning.

He is currently completing mLearning: Mobile Learning and Performance scheduled for later this year.